Gerard Serra is a Masters student at la Salle University. He holds a B.S. in Multimedia Engineer degree and has worked as a HCI Researcher Assistant at Seamless Interaction Group. Gerard is focused on exploring new experiences combining design and technology to create a better dialogue between computers and humans. He believes that humans' behavior and needs must shape computers' responses. For that reason, he is currently working on new techniques that allow computers to learn and better adapt to users.